About Burning Media Group

Who We Are
Burning Media Group was founded in New York City in the 1990s, built on the belief that brands move at the speed of culture or get left behind.

Today, under the leadership of Gordon Pennington, we help companies navigate cultural shifts, policy changes, and consumer sentiment to build brands that endure and grow.
 

Our Philosophy

• Signals, not noise. We distill complex cultural, political, and consumer shifts into actionable insights.

• Narratives that hold. We architect positioning and messaging that stay credible in volatile times.

• From volatility to growth. We don’t just protect your brand—we help it scale with clarity and confidence.

Our Experience
Advised and collaborated with global brands including Tommy Hilfiger, Mercedes-Benz, J.P. Morgan, British Airways, Coca-Cola, and Marriott Hotels—as well as mission-driven organizations and emerging innovators.